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Understanding The Key Differences Of SEO And ASO

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The core objective of both SEO and ASO is to bring more organic traffic to your specific website or app to increase downloads and revenue. The difference between both lies in the working process and use of the platform. We know that both websites and mobile apps have become the main digital sources to reach potential customers. It is indispensable to optimize both these digital sources to successfully target a global audience. Both SEO and ASO are included in the SEO services. Digital marketing agencies help businesses and individuals to formulate and implement appropriate strategies to achieve sustainable growth. Before we dive into the detailed comparison of SEO VS ASO a quick reminder will be a good way to refresh your knowledge. SEO (Search Engine Optimization) is the process to create, modify, optimize and implement different activities to increase the visibility of your websites in search engine result pages. On the other hand, ASO (App Store Optimization) deals with activities...