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Showing posts from March, 2021

Major SEO Updates Of 2020

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It is human nature to get better and learn with their experiences to make better decisions in the future. The digital world also follows the same pattern. Google also follows the same principle and tries to improve its services all the time. Google releases regular updates to fine-tune the search result of the internet. SEO (search engine optimization) refers to the process and factors of making a site fully optimized and favorable for better ranking. Besides some basic guidelines, Google releases frequent updates to improve its algorithms to ensure the return of relevant results and a better user experience. This year all types of businesses and economies were almost at standstill, due to the catastrophic effects of the Covid-19 pandemic. Despite the pandemic, there were numerous releases of updates being rolled out by Google in 2020. Google always makes some tweaks and adjustments to its algorithms, but we usually, realized and talk about major updates. The core updates bring some

Why You Need To Develop Mobile Optimized Websites For Your Business in 2023!

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The invention of computers and the internet have brought a revolutionary change in every aspect of our life. Now people have the convenience of doing a lot of important tasks remotely through their computers. Digital technology has made it possible for businesses to reach customers at their homes through websites. For the past ten years, we have been watching the immense development in the field of smartphones. Now smartphones have become powerful devices that work as fast as computers and easily fit in your pocket. The ease of use and reliability have increased the appeal of smartphones. Internet connectivity at blazing speeds in smartphones has opened a new horizon for marketers and developers. Now people don’t like to waste their time searching or browsing any information on their computers. They use their smartphones to search and shop for anything online. This trend of increase in smartphone usage has brought a new challenge for website developers. Businesses and individuals und

Understanding The Core Components Of Affiliate Marketing In 2021

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Affiliate marketing is the oldest form of marketing that you can link back to the time of the invention of computers. Affiliate marketing is also called referral marketing. Though now we have got some emerging digital marketing platforms at our disposal, no one takes the place of affiliate marketing. I would like to educate my audience on the key aspects of this powerful digital marketing platform. Affiliate marketing started way before the invention of computers and the internet. The internet and digital technology have boosted the efficiency of affiliate marketing and taken it to a whole new level. It can be defined as a business model that requires an affiliate to promote or conduct a successful purchase of any selected product/s or services/s. In return, the affiliate will earn a commission for its marketing efforts. The affiliates use their efforts and marketing strategies to sell or promote products. The structure of affiliate marketing is made up of four major components. If y