Posts

The Art of Online Reputation Management: Building and Maintaining a Positive Brand Image

-
Image
Online Reputation of Brand According to research by Statista, approximately 70% of shoppers check between one and six customer evaluations before completing an online purchase. Online reviews can affect a business's bottom line because consumers place a lot of weight on the opinions of others when making purchasing decisions.  To establish brand credibility and win over new customers, online reputation management (ORM) is crucial. When faced with nasty comments or reviews, digital marketers must take decisive action to create effective ORM tactics.  So, what steps can companies take to improve and safeguard their online reputations? Find out by reading on! What is Online Reputation Management (ORM)? Online reputation management (ORM) is a combination of public relations, digital marketing, and search engine optimization (SEO) techniques that you can use to protect and uphold your online reputation. Online reputation management (ORM) is a powerful tool for amplifying positive conten
Post a Comment
Read more

SEO vs. SEM: Choosing the Right Strategies for Your Business Growth

-
Image
Search engine optimization (SEO) is the method to improve the quantity, quality, and visibility of organic traffic for your web page or website in search engines. SEO’s goal is to optimize organic traffic rather than paid traffic. SEO focuses on organic traffic and provides sustainable value, trustworthiness, and cost-effectiveness.      Whereas,   Search engine marketing (SEM) is a process of increasing the website's visibility in search engines through paid advertising. It is working as internet advertising to get organic and paid traffic at the same time. SEM provides quick results, better data, and testable experiences.  The distinct feature between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)   Overview for SEO Search engine optimization is essential for the business to achieve its targeted goals in the long run. Like; Bring organic traffic Increase Brand Awareness Cost-effective for business  Ahead of compe
Post a Comment
Read more