The Art of Online Reputation Management: Building and Maintaining a Positive Brand Image
Online Reputation of Brand According to research by Statista, approximately 70% of shoppers check between one and six customer evaluations before completing an online purchase. Online reviews can affect a business's bottom line because consumers place a lot of weight on the opinions of others when making purchasing decisions. To establish brand credibility and win over new customers, online reputation management (ORM) is crucial. When faced with nasty comments or reviews, digital marketers must take decisive action to create effective ORM tactics. So, what steps can companies take to improve and safeguard their online reputations? Find out by reading on! What is Online Reputation Management (ORM)? Online reputation management (ORM) is a combination of public relations, digital marketing, and search engine optimization (SEO) techniques that you can use to protect and uphold your online reputation. Online reputation management (ORM) is a powerful tool for amplifying positive conten