Understanding The Key Differences Of SEO And ASO

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The core objective of both SEO and ASO is to bring more organic traffic to your specific website or app to increase downloads and revenue. The difference between both lies in the working process and use of the platform. We know that both websites and mobile apps have become the main digital sources to reach potential customers. It is indispensable to optimize both these digital sources to successfully target a global audience. Both SEO and ASO are included in the SEO services. Digital marketing agencies help businesses and individuals to formulate and implement appropriate strategies to achieve sustainable growth.

Before we dive into the detailed comparison of SEO VS ASO a quick reminder will be a good way to refresh your knowledge. SEO (Search Engine Optimization) is the process to create, modify, optimize and implement different activities to increase the visibility of your websites in search engine result pages. On the other hand, ASO (App Store Optimization) deals with activities involved in optimizing your mobile apps to appear at top of the search results. The search queries and intent of users is the critical factor in implementing good SEO and ASO strategies.

You don’t have to bother about ASO if you have not developed and mobile application for your business. In the case of a website, you only need to focus solely on SEO and its factors to get good results. Here I will try to explain the differences of both SEO and ASO concerning different aspects so you can clearly understand it thoroughly.

Relevancy

Relevancy is the key aspect of fine-tuning your product, website, apps, or services for the right audience. Either you are writing content your content for your website or blog you have to search, find and use relevant keywords. It will give the right signals for Google crawlers to rank your site against those targeted keywords. Similarly, in the ASO you need to understand the intent and problem of users. In this way, you will use the right keywords that address the specific intent and problem of users and your app will start to appear in the top search results of the Google app store.

Complexity

There is a significant difference in the complexity of both these optimization platforms. SEO is a very wide, lengthy, and complicated set of activities, which requires experience and patience for implementation. SEO activities and changes can take up to months to show complete results. On the other hand, ASO is not very complex. It did not involve many activities and processes to follow and changes can show their effect quite quickly than SEO. You just need to use appropriate keywords in the title, short description, and long description of your application and you will be good to go.

Visual Optimization

Visuals are the best source of communication in this digital era. We know that humans perceive visual and graphics more quickly and efficiently than written or other forms of information. So if you add video or images to either your website content or in the app description to guide your users, you will receive outstanding results in traffic and app downloads.

Tools

In the end, I would like to share some most common tools being used for SEO and ASO to spark your interest in SEO services. Here comes the ASO Tools,

  • Keyword Tracking
  • ASO Report
  • App Analytics
  • Keyword Research
  • Competitor Analysis
  • Keyword Intelligence

SEO Tools

  • Moz
  • Ahrefs
  • Semrush

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