Types Of PPC Campaigns To Market Your Product & Services In 2021

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PPC is a very popular online advertising model for businesses and marketers to promote their products or services. It is the best way to drive more traffic, leads, sales, or revenue to your business. It is a type of investment that will surely return you the double amount of profit. Pay Per Click is a major constituent in the field of Digital marketing services. It is one of the best ways to reach more audience in any part of the world. There are many types of PPC that you can choose according to the type of your business.

Search Ads

Search ads offer you the chance to run your ads on the results of popular search engines such as Google or Bing etc. As we know that everybody uses a search engine to browse the internet. Search engines provide great exposure to search ads. They appear at the top or bottom of search results and are highly likely to be get clicked by the user. This type of digital marketing service is very successful and highly likely to return a great return on investment. As we know that search ads appear above the organic results, this is the best option to capitalize on this opportunity and yield maximum advantage.

Display Ads

Here comes another type of effective PPC advertisement. Display ads offer more engagement and ROI as people perceive visual images better than just text. You can run your display ads on many websites that come under the banner of Google partner websites. The targeting of the audience in Display ads is slightly different from search ads and more specific. You can fine-tune your target audience through various options such as exact target market, specific websites, and placement of your display ad. Moreover, you can use the combination of both images and text to creating highly captivating display ads.

Social Ads

Social media platforms are the best source to get engaged with the global community of active users. The presence of billions of users makes it the perfect platform to run social ads for creating brand awareness, promotion, or even direct sales as well.

Remarketing Ads

As the name shows it is the process of reviving and recalling your previous campaigns to reengage with your audience. Many people will visit your website and learn about your products or services but won’t convert. Whether they need more time to think or want to consider other products, they may not choose your business immediately.

When this happens, it may feel like you’ve lost a lead, but that’s not the case. Instead, you’re presented with an opportunity to use remarketed ads to get them to think about your business and choose your brand.

Instream Ads

Instream ads are a very interesting type of PPC advertisement. It is the best platform to run successful ads on YouTube. You will probably have experienced these ads while watching videos on YouTube. Instream ads can either appear on full screen, non-skippable ad or in the sidebar. This is a highly effective form of using PPC ad type for your business. The reach and visibility of instream ads are very high as the majority of people regularly browse YouTube to watch their favorite videos. It is very important to note this point, that you only take advantage of this Ad type by creating interesting and engaging instream ads.

Gmail Sponsored Campaigns

There is another kind of paid advertising campaign available for marketers to consolidate their marketing efforts. Email still holds its value in the field of Digital marketing services as a credible & professional source of communication. The Gmail sponsored promotions also provide an easy and effective way into the mailbox of your targeted audience. Your target audience will receive get this mail at the top of their mailboxes. There is a great probability that your target audience will surely get engaged with the sponsored emails sent to their inboxes.


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